$20,000 in the first hour
Created and launched a product that generated $20,000 in revenue within the first hour of going live. Driven by coordinated PR, partnerships, and launch strategy.
Founded by Jackie Minsky
The Divine
PR + Marketing
The rooms most agencies
pitch for years and never land.
A public relations agency for founders and brands ready to scale. Media relations, television, and the positioning that makes a placement worth having.
Not sure where you stand? Take the three minute diagnosis first, then apply.
As Featured In
Forbes
People
Access Hollywood
Page Six
Yahoo
Fox 5
Inc. Magazine
Entrepreneur
Life & Style
As Featured In
Forbes
People
Access Hollywood
Page Six
Yahoo
Fox 5
Inc. Magazine
Entrepreneur
Life & Style
What We Do
Media Relations
Placements in the outlets most agencies pitch for years and never land.
Television
Segments produced and booked on national and regional broadcast.
Brand + Positioning
The story and the angles that make an editor say yes.
Crisis Management
Fast, calm response when the story is getting away from you.
Strategic Counsel
Ongoing counsel on message, timing, and what to say yes to.
How It Works
The work, in four moves.
1
Audit
We start with what is already out there: what has been written about you, what you have pitched, and whether how you look matches what you sell. Most of what holds a story back is found here.
2
Angle
We build the angles out of your real story, and agree the outlets before anything is sent. You know the target list, and you approve it.
3
Pitch
Your story goes to editors and producers we actually know, with the timing that gives it the best chance. When something moves, we prepare you for it, down to the talking points.
4
Amplify
Published is the start, not the finish. Links, clips and assets come back to you cleared to use. With what each placement reached, so the coverage keeps working long after the day it ran.
The conversation we're interested in having
Results > reports.
We believe you should know more than how many impressions you received.
You should know what ran, who it reached, what it sent you, what didn't move, and what we're pitching next.
Placement → Reach → Traffic → Enquiries
In Their Words
What clients say.
RB
Ryan Blair
#1 New York Times Best Selling Author / $792.4 Million Dollar Exit NYSE:BTH
★★★★★
"It's been a blessing working with someone who has the energy and self-mastery like Jackie. Her professionalism in the field of PR and care for her team exemplified true conscious leadership."
LC
Laurie Champagne
autoparts.com / We Are Enough
★★★★★
"As a PR expert you will not find someone better than Jackie. She understands marketing and design. I've put my celebrity clients in her hands to get results."
BZ
Bernie Zilio
Senior Entertainment Reporter, Page Six
★★★★★
"More than just being a good publicist, Jackie is a good person. It is so refreshing to work with her!"
BB
Brian Breach
Founder of Make Me Viral Media
★★★★★
"Jackie is an absolute pleasure to work with. Never once has she not done what she said she would do. She has all the connections and fulfills all the services that she offers. Would recommend anyone work with her."
MS
Mark Spicer
Director of Training & Board Member, Granite Valley Group
★★★★★
"I have had the privilege of knowing Jackie for a considerable amount of time, and found her to be a consummate professional. Her drive and commitment are without question. I recommend her work without reservation."
MB
Michelle Barone
Podcast Host, iHeart Media
★★★★★
"I highly recommend Jackie Minsky. She is smart, connected and well established. She's a real professional and willing to help make your goals a reality."
MM
Mario Mirabella
CEO, MSM Digital Marketing
★★★★★
"Jackie is a powerhouse in the world of marketing and communications. She has such deep knowledge on how to build brands and get them on the map. She has been such an asset since we began working together."
MG
Michael Giuliano
Chief Data Scientist
★★★★★
"Everyone knows Jackie as the go to PR person. She always gets the job done. Jackie listens intently and guides you to success. If you want things done, work with Jackie."
LR
Lee Richter
Award Winning CEO / TEDx Speaker
★★★★★
"Jackie is such a breath of fresh air to work with. She has great ideas and takes action. She cares about brand positioning for long term and knows how to build meaningful relationships."
DR
Daniel Robbins
TEDx Speaker
★★★★★
"Jackie has an amazing work ethic and is full of integrity. She always delivers on time and goes above and beyond expectations. Very attentive and would highly recommend anyone work with her. I am lucky that I got a chance to."
KM
Kirby Monestime
Marketer
★★★★★
"Jackie is amazing when it comes to PR. She is a strategist with a knack to solve any problem. Her ambition, drive and supportive demeanor is first class. Thank you Jackie. I highly recommend Jackie for any PR work."
DL
Daniel Levin
Former Director of Business Development, Hay House
★★★★★
"Jackie is MAGIC. She created a marketing plan for my book and audio sales that helped our sales."
BN
Brandon Na
Startups & VC
★★★★★
"Incredible talent in PR. Humble yet powerful."
1,000+
Companies Powered
5,000+
Media Placements
500+
TV Segments Booked
25+
Industries Served
50+
Markets Reached
Featured In Over 5,000 Media Placements
The authority, in the press.
Free Diagnostic · Three Minutes
Are you ready for the room?
Six questions on how your story reads to the people who decide whether to run it.
Start the Diagnostic →No call, no card, no forty page audit deck.
Before You Apply
The questions everyone asks.
What does it cost?
It depends on how much of the system already exists and how much has to be built. A founder with a working funnel who needs authority is a different engagement from one starting at zero.
The application asks about that, and we quote against what you actually need rather than against a package.
What do I keep when it's over?
Everything the coverage produced: the live links, the clips cleared to post, the press kit, the bio, the angles, and the reporting on what each placement reached.
The relationships are ours. The assets and the proof are yours.
What do you need from me?
Your real story, including the parts you would not put in a press release, plus access to the accounts we build in.
The build is the heaviest stretch for your attention. After that, most of what we need is approvals rather than your time on execution.
Who is this actually for?
Founders and public figures who already have an offer that sells, and who want the volume and the authority to match it.
If you are still working out what you sell, the free diagnosis above is the better place to start.
Now Booking. Limited Capacity
Ready for the right rooms?
Tell us where you want to be seen. We'll build the story, land the rooms, and show you what each one did.
One
We read your application.
Two
If there is a fit, we reach out within two business days.
Selected Work
Where strategy meets revenue.
Landed the biggest magazines
Secured placements for clients across the most coveted national magazines and outlets. The rooms most agencies pitch for years and never get into.
Launched top podcasts
Launched podcasts that climbed the top podcast charts, building loyal audiences and turning shows into platforms for our clients to grow on.
Top 50 on iTunes
Took a musician to the top 50 charts on iTunes through strategic positioning, press, and audience development.
Billboard launches
Launched clients onto billboards in high visibility markets, putting their brand in front of millions and creating instant credibility lifts.
Now Booking. Limited Capacity
Ready for the right rooms?
Tell us where you want to be seen. We'll build the story, land the rooms, and show you what each one did.
Apply to Work With Us →