My story
I built my own brand before I built anyone else's.
Ten years ago, I had no agency, no team, and no rolodex. What I had was an idea, a microphone, and a stubborn belief that I could build something people would pay attention to.
I launched Business Alchemy, a podcast that featured celebrity guests and reached the top of its category. I built my own personal brand from scratch, learning every piece of the playbook in real time. I figured out how to land press, how to pitch myself, how to turn a single placement into a wave of opportunity, and how to keep the momentum going long after the headline faded.
Along the way I noticed something. Most founders and personalities I admired had no idea how any of this worked. They were either burning thirty thousand dollars on the wrong agency, or sitting on world class stories that no one was hearing.
Press is not a magic trick. It is a system. And once you understand the system, the doors open.
That insight became The Divine PR. Today we have served more than 1,000 brands, secured over 5,000 media placements, and booked 500 plus television segments for our clients. We have placed founders in Forbes and Inc., personalities in People and Page Six, and emerging brands on national broadcast.
But the work has not changed since the beginning. I still believe what I believed ten years ago. The right story, told to the right person, at the right moment, can change a business. My job is to make sure that story is yours.
Jackie Minsky
Founder, The Divine PR